Vison, mission and objectives for yum brands free essay sample

According to Tiffany, Peterson, Barlow (2010) a mission statement is of your companys purpose, establishing and what it does. Yum are really direct explaining what they want to do by being a leading brand, (Appendices 3) however they dont explain to the consumer who they really are, there is not mention of their services. According to Wheelen and Hunger (2012) a narrow mission statement states the primary businesses. The mission statement seems narrow, though it has some generic words which give it a more broad approach, comparing to their vision statement which gives intent and direction. Nevertheless it does tell us what the company is providing. Wheelen and Hunger (2012) also mention that it should be fundamental and unique by looking at the mission statement it doesnt resemble personal identity. 3. 3 values Tiffany, Peterson, Barlow (2010) describe a value statement as the set of beliefs and principles that guide your companies actions and activities values should be a ompanys distinctive core belief. We will write a custom essay sample on Vison, mission and objectives for yum brands or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page What the company believes in and how it should strive towards in the future. Yum does not have a clear value statement (Appendices 3) however this is something everyone has but applied to a company, this should resemble how people see you as a company, unfortunately as said above it really focuses on the financials not taking into account how they want to maintain high customer service standards and how they want to remain a brand leader. Not showing all interests of shareholders, employees and customers. These values seem o be specific to their company needs and they do put an action in their as they want to see 13% EPS growth annually. Their values seem set out for expansion and growth 3. 4 Objectives Wheelen and Hunger (2012) describe objectives as the end results of planned activity, they should be stated as action verbs and tell you what is accomplished by when you quantified if possible. its the targets you are set out to connect your mission to your vision, and are long term, continuous strategic areas that get you moving. Yum has 4 major objectives (Appendices 4). Linked in with a SMART model Appendices 5). They seem generic, giving us an objective of what they want to do but not giving us a timescale to be achieved, it states where they want to improve e. g. china. But no indication to what is realistic; these are very open objectives. 4. Conclusion These statements give a company good strategy which should be a complete master plan on how they will achieve and succeed. Fundamentally they are there to fulfill every stakeholder/shareholder need. Analyzing their statements, Yum seem to be clear in where they want to see there selves going mainly focusing on their finance nd the development of growth especially in China. In context with a power matrix this would be considered to be ranked there main stakeholder/shareholder objective. Growth and expansion is their main goal, and as for investors, employees and customers they see growth as an attractive prospect, indicating success and these prospects attractive Yums objective as well as other major companies is to have long term investment and by showing profit and growth these are what investors are looking for. Appendices 2. 3. 4. Vision Committed to continuing the success realized during our first ten years. Our success as only Just begun as we look forward to the future, one which promises a long runway for growth, especially on an international level Mission To build a vibrant global business focusing on being driven to succeed, investing in the expansion and improvement of the company and the surrounding communities, and being a leading brand throughout the globe. Values We maintain a consistent commitment to deliver at least 10% EPS growth annually. With more than 39,000 restaurants in over 130 countries and territories, Yum! Brands international growth sees no signs of stopping as we continue to enter international arkets, introducing people around the world to our winning brands. Objectives 1. Build leading brands in China in every significant category.